Home SEO 101Keyword Research Google Correlate: The Best SEO Research Tool You Aren’t Using

Google Correlate: The Best SEO Research Tool You Aren’t Using

by Patrick Chen

To optimise your SEO strategy, you need to concentrate on the right keywords and build comprehensive content on themes that are important to your audience.

To optimise your SEO strategy, you need to concentrate on the right keywords and build comprehensive content on themes that are important to your audience.

You can quickly recognise search patterns and trends in real-world data with Google Correlate. This advanced experience enables you to build SEO content matching search intentions and converting more clients.

We’ll discuss in this post what Google Correlate is and how it can be used and how it can help you build a more successful SEO campaign. For more information on the development of a personalised SEO campaign, please review our SEO service plans.

What’s Correlate with Google?

Google released Correlate in 2011 — and it functions close to Google Patterns, but vice versa.

These methods are easy to confuse, so let’s see how they vary.

Google’s ties to Google’s patterns

Google Correlate: Detects keywords for queries that you enter with similar time-based or geographic trends.

Google Trends: Review of Google’s top search queries among regions and languages.

You are looking for keywords based on known trends with Google Correlate to find other similar keywords and learn about your audience. This tool lets you find similar words frequently searched by people.

You already know patterns by using Google Compare. You use the trends data and enter them to define keywords that are important to these trends. Google Correlate also enables you to discover keywords using a similar pattern of geographic or time-based quest.

On the other hand, Google Trends lets you type keywords so that you can see how these trends evolve over time. You see: You see:

  • If the keywords are famous
  • Sub-region Keyword Interest
  • Themes linked
  • Comparison of the keywords involved

You use keywords with Google Trends to identify trends and patterns. If you have a list of keywords, you can enter them in Google Trends over time to learn their popularity.


How does Google Correlate function?

Let ‘s look at how Google Correlate can be used. To start using Google Correlate, type a keyword to generate the list of relevant keywords by clicking “Check Correlations.” You can get a list of 10 terms sorted by association after searching for the similarities. These keywords are scaled to indicate how much people together search for the two keywords.

A 1.0 correlation is a great correlation. Google won’t reveal anything below 0.6 when you look at correlated words.

You need to press “show more” if you want to see more than ten terms. You will see up to 100 correlated terms.

You may also remove words that include the word you are looking while searching for correlated words.


This function enables you to find essential words, which refer to your core word but do not share the same sentence. Let ‘s assume you’re searching for Google Correlate for the word “manufacturing costs.” You will see hundreds of results, including the words “manufacturing costs,” if you don’t remove terms.


If you remove terms, none of the results would include ‘production costs,’ the results would be more important because they are not adjustments in the keyword, but in other words, different keywords referring to ‘making costs,’ such as manufacturing expenses.


You may also define geographic search patterns to find the most likely places for searching correlated words.

The states with the darkest green hue are most concerned. This map allows you to see if you target common keywords in your area.

Let’s take an example to try to illustrate it in greater detail.

Let’s assume , for example, that you have a store for camping supplies. You want to use Google Correlate to find the right keywords to attract new users. It is summer and you know that the summer is the peak season for camping as the weather is beautiful and campers enjoy plenty of outdoor activities.

You want to reach those people who are camping this season, so you can use Google Correlate to find keywords that people are actually looking for.


These findings include corresponding keywords, including “beach campsite,” “recreation area” and “camping site,” and can then create content to exploit these keywords that appeal to campers.


Overall, this correlation tool is an excellent way in which people interested in your company, products and services can find more specific keywords.


How do my SEO campaign use Google Correlate?


Google Correlate is an excellent additional tool for your SEO campaign. Look at three ways that Google Correlate will help you build a more productive SEO campaign.


1. You will find new keywords


Google Correlate is an excellent resource to find more keywords for your core phrases. You will see critical words like your keyword or missing it. These are fantastic tips from Google that support you in more top Google searches.


Let ‘s look at a phrase like “campsites” and you can find several ways to meet people when you look at the correlated keywords.



In this example you can see such terms like ‘best campgrounds,’ ‘best campgrounds,’ ‘camping places’ and ‘camping places.’ These are the such great keywords you can use to meet more people.


Google Correlate allows you to consider how the audience looks for keywords and find new phrases to reach them.


2. It allows your audience to understand

Your audience is an important part of SEO. You need to know who you are trying to attract to build an SEO campaign to help you get to the right people. Google Correlate can assist you in defining the audience and the person you are trying to meet.


Google Correlate helps you to find trends in various places and periods. It allows you to understand places where customers are interested and are most likely to search for your goods.


Many businesses like to compare U.S. states to see the most common goods. You can see other words connected with your main statement, and use them to better understand and scan your audience.


You will better understand your audience when you know the words your audience is looking for.


First, you can see where people are interested in your company. This map is the first step to your audience comprehension. You will get a sense of who ‘s involved in your business when you know what your audience is from.


Let’s presume you own a beach hotel. You’re trying to find out who would rent your space most likely. When looking for “beach holidays,” you will find the corresponding word “beach holiday rentals.”


You will see the states search “strand holidays” and “strand holiday rentals” most when you look at this search activity map.


You can see in this example that the most people from West Virginia, Kentucky, Ohio and Carolina are searching for those words. When you invest in local SEOs, this method is a perfect way to find out where people can go near your beach house.


For example, it would be nice to target people from Kentucky, West Virginia and Ohio if you had a beach house on Virginia Beach. You could target people from those countries if you had a beach house in one of the Carolinas. While these countries are the most common ones looking for “beach holiday rentals,” you won’t want to target them if you had a beach house because it was too far away in California.


Google Correlate will help you with local SEO efforts as it helps you to see in which areas your associated keywords are the most interesting. You can decide if those keywords suit your campaign well and whether they would be useful in your area.


You can make a guess about your audience and know who is looking for the terms in Google Correlate. You should investigate to learn more about people in that area, so that you can better target them (especially if your company is not in that state).


The related words will also help you to better understand your audience. While certain keywords can seem random, they can have greater consequences for the type of persons you are interested in.


Many of the corresponding requirements include the term “rental.” This main term can mean that you are targeting people in the middle of the high middle class who are interested not in buying a beach house but in renting a spot. You will have to explore the correlating words a little deeper to see if they work with your audience.


By using Google Correlate you can better explain and hit your audience with more specific keywords.


3. You will create content at the right time.

You’ll learn how to use Google correlate, how it can help you create content. Content marketing is an important part of SEO, as it helps to attract traffic to your website. You share useful knowledge and information with your audience when creating content that lets them visit your website and learn about your business.


If you create related content, Google will show you in additional top searches. The related material can be formatted into blog posts, computer graphics , videos and ebooks.


You can help your company publish the right content if it’s most appropriate with Google Correlate. Since Google Correlate has a shift function for time series, you can see how time-change relationships differ.


This function is particularly useful if you are a seasonal business or have a time / event cycle. Even if you’re not a seasonal company, you can still use this feature to know when people are talking at the right time about goods or services.


For example, look at the words you are looking for within a week of 4 July.


People are searching for firework shows, parades and festivals at this stage. If you host a 4th of July gathering, this current time frame is the perfect time to share a part of the content of a gathering.


Now, if you return to corresponding terms a week before, you can find that not many are looking for July 4 activities.


From this knowledge, you might conclude that people are not looking for events on the fourth of July until closer to that date. Based on this theory, you might try to build a wealth of content in the week leading to 4 July for your fourth case.

This conduct may vary from the time of Christmas. People appear to prepare before the holiday for Christmas weeks. You could find the best time to produce content on this holiday if you searched Christmas terms during the Christmas season.


Google Correlate can help you find the right time to write at the right time about any case. You will find the best time to publish the right content whether it is a holiday like Halloween, Christmas or a time of year like the fall or spring.


The main thing to note is that Google Correlate won’t give you the exact keywords, but it gives you plenty of general ideas to run. This tool allows you to create more meaningful content and to provide insightful insights into your content.


To boost your SEO campaign, use Google Correlate

Google Correlate is an excellent tool for optimising your SEO campaign to help you identify specific words, learn from your audience and build valuable content. It is a fantastic tool to help you meet the right people and generate ideas for content.

If your campaign needs support drive progress, HGOSE will support.




Our team of more than 200 experts will offer your campaign know-how and experience. We will allow you to use Google Correlate to better understand and generate knowledge that appeals to your audience.


If you are prepared to make the most of your SEO campaign, please contact us online to discuss our custom SEO campaigns with a strategist.


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