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How to scale your agency using freelancers

by Patrick Chen

It’s a bold move to leave the comforts of a free-lance land, head into the eye of a storm, and set up an agency. You may be drawn to this choice for a variety of reasons, but you don’t need to take any trepidation into this venture, even though you’re going to need to educate yourself and prepare what’s going to be an incredible journey. No schedule, huh? There is no hope of success. If the 2020s are promising growth for you and your freelance, here’s how you can scale your company and become an agency.

Get the ducks in a row.

You wouldn’t be considering this option if you didn’t have reason to believe it could be a viable business, but you want to convert it into a registered and compliant business so that you can formally open your doors and start your business. You want to defend yourself, too! This would mean that you need to find a physical location for your agency, explore your employee responsibilities and one-touch payroll options, and upgrade your company registration from a sole trader to a company / employer. Fear not, there are so many tools out there that can direct this process, and you can still speak to government agencies to explain something that doesn’t make sense.

You could speak to a new agency in your niche, too, and see if they want to part with some wisdom. They might be flattered to know that you strive to accomplish what they have.

Build A Team.

You probably have an eye on a specialist or two that you think will help to bring this idea to market. Ideally, you want to gauge their involvement in a position before you start an organisation on the basis of their assumed commitment. If you know that they are on a big package at their place of work, you can need to sweeten the deal by encouraging them to design their position or give them a legal stake in the company. If you’ve worked with a few companies before, sit down and gather a list of professionals you’d like to be involved in your company and start some tentative discussions. You can be well measured in your approach here, and you can also construct an org chart so that you can see how everybody fits in. It may be the case that some talent will have to be tapped on your shoulder in one or two years, as you build up the agency to be a little more substantial and profitable.

Alternatively, you may look at external organisations delivering outsourced services. A common arrangement would be to find specialised digital marketing firms or graphic designers to do more complicated work.

Write down a business plan.

Why do we hear a collective groan when a business idea is suggested? If you’re in this camp, you’re lacking the value that the business plan adds. It’s basically a road map to success and a vital tool that you should be clutching like a life jacket in those turbulent times in your early agency years. If you feel like you know what you want to be, but can not yet express it, consider hiring a business coach or mentor who can direct you through this process and prompt questions and ideas that you have not yet considered. This will be one of the best investments you make, and one that will continue to develop as you hit new heights and need to have a more exciting opportunity. Not to mention, you can claim this tax expense!


Scaling your freelance company to a fully-fledged agency is an amazing achievement and one that you should be very proud of. It will take time for you to feel like you’re running a good agency, but just soak up every learning and continue to develop, one step at a time.

Why ‘Made to Scale’ Matters

Size is also the basic concept of most companies. A software corporation is developing its products to support thousands of concurrent users. A manufacturing company builds plants that can be manufactured on a scale. And the retailer’s margins depend on hitting a scale to get better offers. It wouldn’t even be unfair to say that, for many companies, profitability depends on hitting a scale. Uber, Amazon, Walmart, et al rely on their size to turn small margins into oversized income. The agency company is different. Your profitability does not rely on hitting a size. The Organization may have the same profit margins for a single employee as for a 100. Because there is little start-up expense, agencies can also be profitable from day one. At the very least, because of this pressure to scale, agencies also fall into the pit of completely ignoring scalability. They do not register their procedures and lack the systemization of their activities. They also over-depend on unforeseeable revenue sources, such as referrals This could be sustainable for a small agency. But as you expand and introduce more employees, the lack of systemization has an effect on your growth potential. You generate too much data, have too many separate systems, and little visibility in your agency’s operations. Once you step past the proverbial “two-pizza squad,” coordination becomes a matter of concern. Teams start working in silos, inadvertently blocking information. When you’re designed to scale, you’ll be able to generate more from your capital. Your processes are transparent, your deliverables are structured and your data is defragmented. Your whole agency runs more coherently and effectively. But maybe the best reason to focus on scale is that it lets you focus on being innovative and helping customers. When you have streamlined processes, your resources waste less time dealing with the organisational aspects of your business. They should concentrate on generating results instead of searching for data or looking for models. In the next segment, I’ll explore scaling impediments and how to address them.

Having the size of the process

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Before they went much further to look at more tools, they built what they call an inbound game plan. It’s a three-phase process that details every step from onboarding to lobbying to producing results. The features of DoInbound have been designed around this methodology. Every campaign is broken down into deliverables and each deliverable is broken down into a list of tasks with corresponding checklists. “It’s an operating manual for your department, but it’s not like your process manuals that sit on a shelf and never read, “Dymski said.” Every time I allocate a job to my team, it has a checklist of tasks so that your processes live where your work is finished. The two aspects that come together, reimagining the way agencies manage their business, and then providing a framework that follows that structure, have been of great benefit to the agencies [that use it]. “Moreover, the team offers training to agency leaders who want to learn how to improve their workflows and want to develop their own service delivery model without having to test and want eve. “As inbound marketers, we need to know how to harness the power of all these strategies depending on their condition in order to get them where they need to be. Documenting every step of the process simplifies the process, so you don’t have to reinvent the wheel every time. If you came up with a solution to an issue with another client six months ago, and you reported it, so you know how to go out and do it with another client. And you’ve just raised your profit margins like that.

The Best Way to Scale The Growth Marketing Agency

When you’re trying to scale an agency, you’re pretty likely to face a few hurdles. The business world can be very harsh to service-oriented companies that want to ramp up. This is the direct result of fierce rivalry between social media and digital marketing firms. Brian Regienczuk, CEO of Agency Spotter, reports that more than 120,000 marketing agencies are now in complete panic in the United States alone? Don’t be. Even though setting a growth path can sound like an unfeasible milestone, there are still ways to get your marketing agency going. In this article , we’ll look at a variety of ways that you can scale your marketing agency. If you want to take on more customers, extend your services or experience overall business growth, we’ll show you how it can be done.

Signs Time to Develop and Scale Your Organization

Sometimes it’s obvious you’re ready to grow your online marketing company. You may be a little hesitant about scaling things up, though. This is understandable, particularly when you realise that many small companies struggle because they scale too quickly. You should avoid scaling until you’re ready to look for these signs. These are all fantastic signs that it’s time to learn how to develop your agency and take it to the next level:

Options to scale The Marketing Agency

Should we propose that we address the matter of scale with a 360-degree view? Take a hard look at the agency from a number of angles. Get a snapshot of what your department is doing right now. Look at all processes and structures. When doing this self-audit, it is crucial not to pick up on any problems and neglect the others. Eventually, the effective scaling up of your marketing organisation would depend on a variety of factors, including the overall coordination process of your Resources team and how they are spread through tasks. Whether employees are overloaded or underloaded. How tasks are prime tasks?

Invest on your squad

If you want to keep it “in-house,” you may want to consider recruiting a few employees to help scale up your marketing agency. Hiring is a complicated operation, and it can be frightening to let so much go of your company. You’ve worked too hard to get it to its present point; you don’t want to lose everything. Finally, you get to a point where you don’t have a choice. Either they recruit some help or they don’t scale.

Outsource for Free Up Time

NEW DATA SERVICES Unsplash One of the keys to scaling up the marketing agency is learning how to make good use of outsourcing. You can’t really manage it on your own, and even though you have an agency with a few employees, there are still a lot of things you can outsource. For whatever reason, digital marketers get to this point where they feel the need to do and handle it. They assume that if they don’t know every little part in their company, they would struggle. That’s not true. You don’t need to know all, and you don’t need to do all. There are great resources that help you outsource basic work so that you can concentrate on what matters most in your company.

Research in 2015 by the Society of Digital agencies found that there was a substantial increase in the number of companies who no longer work with outside agencies – from 27 percent up from 13 percent in 2014. (agencyanalytics.com)

Scale from 3 members of the team to 10

It is important to change your recruiting practises and to pin your agency’s positioning to get things going. But as soon as you reach ten team members, communication begins to break down again. One of the main issues with this size of the business is that there are so many people to handle. To expand beyond ten people, it’s important to start recruiting managers, making changes to the salary system, and “lead from behind.” It’s also the point that many entrepreneurs decide whether to drive marketin. (Most founders, he says, prefer marketing and sales). The role that you don’t choose is the role that someone else wants to play.


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